Just call me "Mr. Observant".  Didn't see the message on the truck when I was actually taking the photo.

And, a little quote from the late (as of today), great (as of always), Saul Leiter:

What was the biggest challenge in developing a personal style?
 
I wasn’t challenged. The style, if there is any, was just the result of working in photography. I wasn’t immersed in challenges.